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Strategy and Tactics Evaluation Process (STEP)

STEP (Strategy and Tactics Evaluation Process), is BTI's proprietary approach for the Assessment, Formulation and Implementation of Business Strategies. Step integrates the best strategic concepts and approaches that have emerged over the past couple of decades. Its main characteristics are:
Dynamic and flexible, to incorporate both planned and emergent strategies
Participative, at an executive and line management level
Action and results oriented, tying goals and strategies to specific and feasible actions
Market oriented, through SEP (Strategic Excellence Position) concept
Emphasis on implementation, to ensure that the formulated strategy achieves results
STEP is a process designed to enhance the ability of the participating executives to think strategically and creatively about their business. They escape the limitations of traditional patterns of thought and action, and through implementation achieve strategic success.


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